TIME is LIGHT
We found inspiration for the CITIZEN installation through the pedagogical watch-making process, arriving at the concept "LIGHT is TIME". In the essence that the vast history of the astronomical universe, born and created with light, is but a chronological sequence of time.
LIGHT is TIME
CITIZEN's philosophy to create "watches for all citizens" is the challenge set in light of the concept where "time changes by light".
In accordance with the concept, we designed an installation capturing light and time. At the Triennale di Milano Exhibition Hall, as a part of the 2014 exhibition, is a space filled with 80 000 "base-plates", found in all watches. From this mass of mechanical components, highlighted by light, three distinct volumes are excavated for circulation and to exhibit everything from CITIZEN's first pocket watch through to the latest satellite watches. "LIGHT is TIME" — is a return and an interpretation of time's origin and connection to light.
The "LIGHT is TIME" installation, at the Triennale Design Museum, received two accolades from the 2014 selection of Milan Design Awards:
BEST ENTERTAINING AWARD
"The project that succeeds in involving the audience in an emotional dimension of entertainment, in close relation with the unique features of the product."
BEST SOUND AWARD
"The project that best uses sound as a vehicle of communications in support of the conceptual and scenographic aspects, overwhelming and surprising the public."
Location: La Triennale di Milano, Italy
Area: 423 m²
Commission type: Private
Client: Citizen Watch Co., Ltd.
Architect: Dorell Ghotmeh Tane / Architects, Paris
Technical Direction: Luftzug
Project: Coordination Ixi Co., Ltd.